LEVERAGE is fundamental to the concept of networking. All great achievements have been accomplished by means of leverage. Building relationships of friendship and trust enables us to multiply our influence, contacts, and resources exponentially.

COMMUNICATION is fundamental to the process of networking. In the 21st century the internet is the ultimate channel for communication. Social media allow us to cultivate relationships much more efficiently than ever before.

PERSONAL BRANDING can increase credibility, trust, and influence.

INFLUENCER MARKETING involves leveraging the influence of people who have built positive reputations, credibility and an existing audience. For example, bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising.